Digital Marketing Services

What is Digital Marketing?

 Digital Marketing is composed of two words digital and marketing. Digital stands for "algorithms of digits" and Marketing means "to promote something", thus it means "promotion of products by using algorithms of digits" for example by using online or digital networks. The purpose of all this is to generate lead. Lead Generation means gathering interested audience for a product.

Strategies Used In Digital Marketing

Digital Marketing employs several strategies for lead generation that may be organic or inorganic based on the nature of strategies which are described briefly as follows:

Organic Methods:

Organic methods are the algorithmic methods used for generating lead for example optimization. Backlinking is one of the latest technique used for generating lead organically.

Inorganic Methods:

Inorganic methods are the post paid methods or paid promotions used for lead generation. The examples of inorganic marketing involves banners, PLCs (Pay Per Click)etc.

Factors Of Digital Marketing

Digital Marketing is based upon 4Ss namely:

• SMM (Social Media Marketing)
• SEO (Search Engine Optimization)
• SMO (Social Media Optimization)
• SEM (Search Engine Marketing)

These above listed factors aid in achieving target audience and target audience means the audience that is relevant and interested in the purchase or sales of a product.

The difference between audience and target audience are:

1. Audience is unorganized while target audience is organized audience.
2. Audience consumes more budget while later consumes less budget.
3. Audience gives out less sales, target audience results in more sales.
4. Audience cannot be used for re-targeting while target audience can be used for re-targeting or follow-up.
5. Audience is the mixture of interested and non interested audience while target audience is only interested audience.

Services Of Digital Marketing

Digital Marketing offers various services like; OPM (Online Presence Management), SEO (Search Engine Optimization) and SMO (Social Media Optimization).

SEO (Search Engine Optimization)

Search Engine Optimization means the ranking of content or product on the search engine.

OPM (Online Presence Management)

Online Presence Management  means to manage the online content on the website and the social media content. It includes content planning like how frequent and of what size of content should be posted. One of the type of content planning is Engagement Content.

Engagement Content:

Engagement content means the content in which brand is promoted but sales do not occur. example of engagement content includes the sponsorships and support of certain events by well known brands. 

The above poster is an example of engagement content which contains a PSL poster which is supported by HBL and contains its monogram on top left corner.

Promotional Content:

Promotional content means the content used for promotion of the product and discusses its features and properties. this type of content is interactive and engaging to capture the audience sight and interest at once.

This poster is an example of promotional content and illustrates the benefits of the promoted gadgets by using image content, implying color combinations and different interactive text styles.

Informational Content:

Informational content is the type of content which is meant solely for informational purposes. They include blogs and written description about the content.

Motivational Content:

Motivational content is the type of content purposed to motivate others. Its example can be seminars or motivational lectures, webinars that motivates the audience to buy certain product or it includes certain posts or flyers to motivate audience for specific product.